Town of New Market, Virginia Comprehensive Plan & Economic Development Strategy Town Website
NEW MARKETNEXT

Help Shape
Our Town’s Future.

The Town of New Market is updating its Comprehensive Plan and preparing an Economic Development Strategy. Your ideas will help guide what comes next.

New Market NEXT artwork depicting Main Street, the mountains, and a forward chevron

About The Plan

Planning For New Market’s Next 20 Years

Comprehensive plans are long-term planning documents that define a community’s priorities, goals, and actions for the next 20 years. New Market’s plan will address land use, housing, economic development, and transportation.

An Economic Development Strategy will be prepared alongside the Comprehensive Plan. It will focus on revitalizing the downtown corridor and identifying the Town’s economic drivers.

  • Land Use
  • Housing
  • Economic Development
  • Transportation
Aerial photograph of New Market’s streets and buildings with the Shenandoah Valley mountains beyond
New Market, Virginia Photograph © 2019 R. Harkness

Plan Process

Four Steps Toward Our Future

Each step builds on the last. Public involvement and stakeholder engagement will inform the work throughout the planning process.

01 / Learn From Our Past

New Market EXPERIENCE

The Town, its consultants, Steering Committee, and volunteers will document New Market’s history and past experiences so the plan can build on that rich history. This includes stakeholder interviews and the collection of past data and documents.

02 / Understand Today

New Market NOW

Residents and visitors will share how they feel about the Town today. The Town, its consultants, Steering Committee, and volunteers will use that input to understand current conditions and assess the feasibility of community needs and aspirations.

03 / Define Our Direction

New Market VISION

A clear understanding of trends and needs will help the community define its vision, goals, and objectives. These will guide the development of specific, measurable, achievable, relevant, and time-bound recommendations.

04 / Put The Plan To Work

New Market NEXT

Completing the plan is only the beginning. The document will provide directions and details for achieving the community’s vision, one step at a time.

State Of The Town

Understanding New Market Today

Research on the Town’s people, places, housing, economy, and infrastructure helps ground the community’s choices for the future.

Cover of the draft State of the Town Report, Version 1

Draft / June 15, 2026

State Of The Town Report

The first phase of research brings together the Town’s people, housing, services, and resources. It provides a shared starting point for community engagement and further analysis.

Read The Introduction

PDF · 6.7 MB · Original Pages 1–6

Cover of the draft New Market NEXT Residential Pattern Book

Draft Review Edition / October 2026

Residential Pattern Book

The pattern book considers New Market’s houses, architectural details, and the streets they shape. Local examples help inform discussion about housing and the character of the Town.

Read The Introduction

PDF · 4.0 MB · Original Pages 1–6

These are excerpts from working drafts. Findings may be revised as the planning process continues.

A Closer Look At Land Use

The Shape Of Value

This project graphic compares total assessed property value per acre. Taller parcels represent more assessed value on each acre, helping show how different patterns of development use land.

Assessed value is one measure to consider alongside community needs, services, and the character of a place.

View The Full Graphic
Three-dimensional parcel graphic of New Market showing total assessed value per acre through parcel height and color
2026 Property Assessments · Project Research Graphic

Get Involved

Local Knowledge Shapes The Plan

Comprehensive planning relies on the community’s insights and vision. The team is working with citizen groups to establish relevant, achievable goals and actions.

For current Town announcements and event information, visit the Town Of New Market Website .

Explore New Market

Get To Know Your Community

Scroll through the topics to explore New Market. The map will follow the topic you are reading. Open the legend to explore its symbols at your own pace.

The Town Of New Market
Open Map

01 / Our Setting

The Town Of New Market

Explore New Market and its town boundary within the Shenandoah Valley.

02 / Town Connections

New Market Overview

Start with an overview of New Market’s transportation network and connections to the surrounding area.

03 / Everyday Destinations

Community Features

Explore commonly visited destinations, including emergency services, education, recreation, and community infrastructure. These places connect residents to resources and support their quality of life.

04 / Land & Water

Environmental Resources

View prime farmland, Agricultural and Forestal Districts, conservation easements, and waterways. The wildlife corridor connects valuable habitats and helps reduce conflicts between people and wildlife.

05 / Environmental Conditions

Environmental Risks

Explore the 100-year and 500-year floodplains around the Town and critical slopes that may be susceptible to erosion.

06 / Our Shared History

Historical & Cultural Resources

Discover battlefield areas, historic buildings and districts, and barns that reflect New Market’s history. These resources help connect the Town’s past to its future.

07 / How Land Is Used

Current Land Use

Explore public lands, forests, residential areas, downtown parking, and other existing land uses in and around New Market.

08 / Investment & Resources

Economic Development

See Shenandoah County’s identified future economic development sites and long-range change areas. The map identifies New Market for infill and investment, with surrounding areas identified for agriculture and public resources.

09 / Zoning & Development

Planning & Development

Explore current zoning and zoom in for details such as address points and parcel lines. Zoning establishes the types of uses allowed on land.

New Market In 3D

See The Town From A Different Perspective

Explore New Market’s terrain, buildings, and streets in three dimensions. The town boundary follows the ground so you can see where it sits within the landscape.

New Market 3D Viewer
Open 3D Viewer

Make Your Voice Heard

What Comes NEXT Starts With You.

Tell us what you value and what could improve. Your input will help the team understand New Market’s needs, priorities, and goals.

Help Plan Our Town’s Future

Share your perspective in the New Market NEXT town survey. Every question is optional.

Open Survey In A New Tab
New Market NEXT Town Survey

You can use either engagement here or open it in a separate tab for more space. Your responses are submitted through the original engagement site.

Leave A General Comment

Have Something Else To Share?

Between public engagement events, use the project’s original comment box to share your thoughts on New Market.

Open Comment Box In A New Tab

Stay Connected

Follow The Plan As It Takes Shape

Return for project milestones, engagement summaries, and opportunities to get involved.

Town Planning & Zoning